Enati is a retail design project for a cosmetics brand that offers a range of natural and ethical products. To achieve this, we have imagined a concept for a small stand composed of a backwall and a counter intended for product discovery through testing. The backwall offers a multitude of possibilities thanks to its three modules, allowing for easy adaptation to any type of environment. The first module allows for communication of the brand’s values through interchangeable visuals or a screen, and is also equipped with an area that serves both as storage and showcase. The second module offers a storytelling zone as well as a product display area located in the lower section. The third module is mainly dedicated to highlighting new product lines through a showcase accompanied by a screen or visual.